When this region fits
India is becoming a major sourcing destination through competitive labor, Make in India / PLI investment, and relatively favorable trade and geopolitical positioning versus China for US-bound brands. It usually fits when:
- Products use natural fibers, artisan construction, or Ayurvedic / botanical heritage
- You need an established China+1 path for textiles, home, wellness, or supplements
- Category expertise already lives in Indian hubs (textiles, apparel, jewelry, leather, nutraceuticals)
- Communication clarity and English proficiency are operational priorities
- Lower tariff exposure versus China improves landed cost after full DDP modeling
- You want redundancy alongside China without assuming India can do everything China does
What we source from India
- Apparel & textiles — Cotton and natural fibers, hand-woven and artisan textiles, home linens, embroidered apparel, organic fabrics, private label
- Home goods & décor — Handcrafted accessories, wood and metal décor, ceramics, woven storage, artisan home goods
- Beauty & wellness — Ayurvedic and natural skincare, essential oils, herbal formulations, wellness accessories
- Supplements & nutraceuticals — Herbal and botanical products, Ayurvedic formulations, GMP contract manufacturing, ingredient sourcing
- Jewelry & accessories — Gold, silver, gemstone, and fashion jewelry; custom manufacturing
- Leather & craft goods — Bags, handcrafted leather, woven accessories, traditional craft items
Key considerations in 2026
- Logistics complexity — Improving but still less efficient than China on ports, inland connectivity, and freight predictability
- Hub diversity — Maharashtra, Gujarat, Tamil Nadu, and other states specialize differently; “India” is not one factory type
- Communication advantage — Strong English across business reduces friction; factory technical detail still needs local follow-up
- Growing infrastructure — Industrial zones and logistics are improving; early movers can lock preferred supplier relationships
Typical ocean freight to the USA is about 4–6 weeks. Total program timelines often land in the 10–18 week range from commitment to delivery for standard categories.

